i must have missed the question

While traveling around a small city in north america this past month, one passed by a church surrounded by fast-food restaurants and shopping centers. It was not unlike most gathering places christians tend to flock to on this continent, though it bore something striking. In the parking lot was a large, curvaceous, beaming electric sign that demanded attention from passers-by - a sign similar in structure to other business billboards in the area advertising a variety of services and wares. In glowing red and white, many feet above one's head, it was not possible to avoid being told that - "JESUS IS THE ANSWER".